The London Beretta gallery sits alongside other galleries in Milan, Paris, New York, Buenos Aires and Moscow, to name but a few. It’s part of Beretta’s worldwide strategy to showcase the entire Beretta range in one perfect setting; offering the customer exceptional choice together with a refined shopping experience.
The Gallery is situated on the corner of St James’s Street and Jermyn Street, right in the heart of London. It is housed in a beautiful, historic, listed building with Beretta products arranged over three floors. Enter through the ground floor and browse an elegant selection of ladies and gents, town and country wear. Here you will also find a collection of Beretta accessories and exquisite gift items.
The more technical shooting clothing can be found on the first floor. With everything you need for game shooting, right through to safari wear, depending on the season.
The second floor is given over entirely to guns, this being the biggest gunroom in London. On display, you will find the entire range of Beretta shotguns plus rifles from Sako and Tikka, optics from Burris and Steiner, and a selection of pre-owned, best quality, British guns and rifles.
Beretta have a long and distinguished history in the shooting industry. Dating back to 1526, the brand name is one of the strongest in shooting. For over 20 years now they have been producing exciting and innovative town and country-wear for outdoor enthusiasts. Using top branded fabrics from W.L.Gore and Polartec as well as exclusive Beretta materials, they have created a distinctive range of clothing.
Beretta’s designers have studied the kinetic chains in the human body and produced ergonomic clothing which perfectly meet the needs of the active country sportsman. Their unequalled Designed-Around-Your-Movements construction, uses stretch inserts in order to maximise your range of movement. Technical fabrics and membranes give you protection from the elements and high breathability, creating the ultimate performance clothing.
For those who prefer the more traditional look, Beretta have created a range of refined, sophisticated garments that combine technical membranes with time honoured fabrics. The result is a beautiful collection; Italian made, exquisite colours and a touch of contemporary elegance.